b/digital ventures// argus
ARGUS · REAL ESTATE EDITION · v1.0

The intelligence platform that finds your next listing before anyone else does.

Every parcel in your market scored nightly. The top of the ranked list becomes a weekly target list — paired with the right messenger, the right script, and lifestyle intelligence no other platform delivers. Same hours. Same license. Dramatically more output.

Coverage
South Metro
280K+ parcels scored
Lattice vectors
18
incl. tax + financial
Pilot lift
2-3×
12-month projection
Lane competition
empty
first-mover window
01 · WHAT IT DOES

Five engines. One stack. Built for the solo agent first.

Argus, Lattice, Sniper, Prism, and Sara work as a single integrated platform. The agent sees one cockpit. The engines below it run in concert.

Argus →

Parcel scoring

Every parcel scored nightly for 90-day listing probability. Top of the ranked list becomes the weekly Listing Oracle, with explanations and recommended actions.

Lattice →

Lifestyle scoring

Eighteen vectors per parcel — schools, ski access, dining, healthcare, public safety, and a financial intelligence layer including county tax differentials.

Sniper

Geo + audience

Parcel territory and audience targeting feeding Meta and Google paid social. Where every other agent's advertising is generic, this is parcel-precise.

Prism

Campaign optim

Takes scored cohorts, produces the right message variant per segment, learns what converts, and reweights. Outreach hits at three to four times industry baseline.

Sara →

Voice agent

Outbound and inbound at scale. Books appointments to the agent's calendar, never sleeps. Discretion floor enforced — does not deploy on parcels above $3M.

JARVIS

Strategy console

The agent's daily cockpit. Pulls from every engine to surface who to call, in what order, with what script. Knows the agent's sphere, calendar, and pipeline.

02 · THE INTELLIGENCE-FIRST FLOW

Lead with value. Extract second.

Every realtor outreach today is extractive — they ask the homeowner for attention before giving anything. The intelligence-first flow inverts it. Send the homeowner real intelligence about their home. Let them come to you.

01

Score

Argus scores the parcel. High-probability sellers enter the queue.

02

Mail

A b/digital intelligence brief postcard arrives — addressed to them, with their numbers.

03

Scan

QR opens a personalized landing page. Their equity. Their comps. Their move-up math.

04

Talk

Sara takes the call live. Books the listing consult automatically.

View the postcard → View the landing → Watch Sara take the call →
03 · THE PLAYBOOK

Six plays. Priority order. Compound.

Each play is sized to deploy inside the first 90 days. The listing engine feeds the buyer engine, which creates targets for the reverse-listing letters, which win the listing presentations the voice agent books.

01

Listing oracle + voice agent

Argus produces a weekly ranked list. Sara runs against it at 1,000 dials per week. 6+ listing appointments sourced cold every week.

02

Inbound capture + buyer pipeline

Every web inquiry, sign call, and Zillow lead answered instantly, qualified, and booked to the calendar. Recovers the 40-60% of inbound leads most agents lose.

03

Move-up engine

Identifies homeowners in the band below with 5+ years tenure and high equity. Cleanest path into the target band — converts to dual-sided transactions.

04

Reverse listing engine

AI-generated buyer letters routed to predicted-likely sellers, each referencing a real qualified buyer. Wins the listing presentation before the listing presentation.

05

Land.id experiences

Every listing gets a custom interactive experience — parcel intelligence, school zones, view modeling, comp overlays. Sellers list with the agent because the marketing is visibly better.

06

Listing presentation as software

Personalized AI walkthrough generated 30 seconds before the agent walks in. Wins the listing every time the agent gets in the room.

04 · CASE STUDY · IN PILOT

South Metro Denver beta · Q2 2026.

PILOT IN PROGRESS · DENVER METRO

RE/MAX agent · South Metro · $750K-$1.2M with luxury optionality

The pilot operates inside a fragmented market where the average agent in the band closes 1.2 deals annually and the top decile closes eight to fifteen. The platform is engineered to put the agent into the top decile inside twelve months, and into the top one percent inside twenty-four — by surfacing the parcels and conversations no other agent in the market can see.

Target band
$750K-$1.2M
Pilot hoods
Littleton + 5
Yr 1 GCI proj
2× baseline
Yr 2 GCI proj
$1.36M

Pilot territory: Littleton · Lone Tree · Greenwood Village · Castle Pines · Cherry Hills Village · southeast Aurora.

SIBLING VERTICAL

Argus also powers the data center site selection vertical.

Argus was originally engineered for institutional data center site evaluation. The same engine — different signal set — applies to commercial site scoring across power capacity, fiber proximity, water rights, and entitlement risk.

Argus · data center edition

Site selection · power · fiber · entitlement · ROI scoring

View vertical →
05 · ACCESS

Request platform access.

The platform runs as a single-agent beta currently. Additional pilot seats opening Q3 2026 for select markets and producers.

Start a conversation →